Your modern
pre‑need team
New revenue. Your relationships. Before does the work.
The gap
The families are there,
the follow‑up isn't
Who follows up when you can't? Turn today's conversations into tomorrow's business.
31.8%
of Americans aged 40+ want to start arrangements online and then finish with a funeral director.
Source: NFDA, 2025 Consumer Awareness & Preferences Study
15.8%
chose their funeral home in 2025 because of an existing relationship with the director.
Source: NFDA, 2025 Consumer Awareness & Preferences Study
63.4%
projected US cremation rate in 2025. 82.3% projected by 2045.
Source: NFDA, 2025 Cremation & Burial Report
For funeral homes
We run pre‑need,
you keep the relationship
Built for independent funeral homes. Marketing, follow-up and paperwork, run in your name.
Families find you
Digital marketing helps people find your funeral home and begin planning.
Steady follow‑up
Our licensed team follows up with families who came to you, in your name, using scripts you approve.
Paperwork handled
We handle applications, carrier portals, and underwriting follow‑up.
New revenue stream
Turn pre‑need on without taking your attention off at‑need families.
Support your way
You stay the face of every plan, and you choose how much support you want.
The software
Pre‑need for
the 21st century
“Before has completely changed how we are approaching pre‑need.”
How it starts
See your pre‑need
numbers
Find out what pre-need could be earning you. No commitment.
- See it. A 20-minute demo of the software, where families come from, and what the numbers look like for your funeral home.
- Set it up. We work through marketing, software, and carrier arrangements.
- Start running pre-need. Your funeral home starts bringing families in and following up, with the level of support you choose.